Social marketing

Changing context and changing minds

The team at SANDBOX has a special interest and expertise in social marketing. We believe that providing information alone will not always change behaviour. To ensure successful outcomes and lasting change we work closely with our clients to discover how and why people behave the way they do. We then design and implement strategies to change how your target audience makes decisions and responds to cues.

SANDBOX can help you improve your social marketing outcomes by working with you to change context and change minds. We help you turn social marketing challenges into solutions by:

coordinating the activities required to inform the solution- be that market research, environmental scanning, stakeholder consultation, specific communication expertise, engagement of industry specialists or facilitating team workshops
developing a robust strategy that reflects contemporary social marketing practice
turning the strategy into a project plan that will give you a practical roadmap for delivering the campaign, and finally
providing you with the professional resources you need to project manage the delivery of your social marketing project on time and on budget.

SANDBOX can also develop the evaluation framework in the design stage of a social marketing project and conduct an evaluation that clearly demonstrates your successes and identifies key learnings. Importantly we do more than write powerpoints that list our findings. We author comprehensive evaluations that distil and synthesise the results to give your social marketing project credibility, satisfy your stakeholders and provide a critical tool to inform future projects.

Case study: Galvanising a community to save water

Program and service evaluations

Enabling accountability and leadership

SANDBOX has been conducting service delivery reviews and program evaluations since 2003. We understand the viability of government funded and not for profit services and programs depend on the ability to be accountable to a broad range of stakeholders. Through the application of our review and evaluation expertise SANDBOX helps clients to assess the viability of a service, meet accountability requirements at program end, build capacity and/or improve future performance.

SANDBOX applies a robust cross functional methodology to its reviews and evaluations that can include, but is not limited to, a customised mix of:

detailed business and process reviews
analysis of program/service data
industry and market analysis to understand trends and issues
qualitative and quantitative research techniques to gain stakeholder and client insights
academic and industry research to understand best practice, and
engaging with industry specialists to provide specific technical expertise.

Importantly we do more than write Powerpoints that list our findings. SANDBOX works closely with clients to project manage the required inputs, synthesize findings and distil key learnings. We produce practical evaluations that will demonstrate results and inform future program and service delivery design.

Case study: Women’s refuge – Service evaluation the key to meeting client needs

Strategy development and implementation

Provoking action and results

Whether you’re a not-for-profit, government agency or commercial business SANDBOX can improve your business performance by bringing rigour and an action focus to your planning processes. Underpinning all our work at SANDBOX is our unique ability to generate integrated strategic thinking and turn that into practical marketing, communication, stakeholder engagement or business development outcomes.

Our strategy development and implementation offering includes:

marketing, communication, stakeholder engagement and business development plans that provoke action and achieve results
competitor, industry and market analysis to strengthen you business planning
research to gain new customer and stakeholder insights
develop or refresh products and services that thrive in market
facilitate workshops on business strategy and marketing that builds the capacity of your Board or management team
build your brand and develop a value proposition so you stand out from the crowd
customer and stakeholder engagement planning that delivers to their needs and expectations
project management that gets the job done well, on time and on budget

Importantly we are achievers, not theorists, and can support your team to implement your plans. SANDBOX has considerable experience in the project management of marketing and business development projects. If you need to get a project going and completed within tight timeframes and with high expectations – we can deliver. SANDBOX also has the experience and expertise to rescue projects, services or products in trouble. We’ll get your projects back on track and help you get the results you want.

Case study: Engaging with the trucking industry to communicate national change